San Francisco’s Got Tunnel Vision! But Utah Started It!

Delicate Bridge - 1Displayed in a BART station under San Francisco is a 3-D total-immersion optical illusion tunnel wrap of Utah’s Delicate Arch.

Watch as commuters experience the astonishing merging of a  glorious Utah desert panorama:  Delicate Arch  http://vimeo.com/struckinc/montgomerytunnel, as they walk between the anamorphic murals on both walls and floor and under successive slices of the Delicate Arch.

They’re dazzled! Grinning, gawking, pulling out cell phones, taking photos. ‘Wow, the floor! I almost have to be careful walking along, it looks so real.” “As you go underneath the beams looking up, you feel like you’re walking through the arch. Pretty clever!”

Delicate Bridge tunnel wrap in San Francisco – 2Delicate Bridge tunnel wrap in San Francisco – 2Delicate Bridge tunnel wrap in San Francisco – 3

The installation, located at the Montgomery & Market Street transit station, is about 104 feet long. The concept was devised by the Struck creative agency to entice people to “see Utah from a fresh perspective!”

More smart marketing by Struck: At the best vantage point – where all surfaces re-assemble into the completed scene – there are images of Utah’s other parks and “QR” codes to click with your cell phone for additional information.

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